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Partner Marketing Central: Get Ready, Get Creative and Get Results Partner Marketing Central is a single, easy-to-use co-marketing platform for creating campaigns and managing events with an option to link to social media features.

Campaigns: Designed to help you customize marketing assets. Simply search for a marketing segment or technology, and let the platform easily deliver the results to you.

Events: Allows you to manage and promote customer events from beginning (registration) to end (reporting).

Here are some highlights of PMC’s features and functions for partners:

  • The ability to create brand-new campaigns, both co-branded and customized
  • You can quickly and easily setup resources for events (be they lunches,after-hours receptions, technology trainings, or even golf outings)
  • PMC helps you build a registration site, send out invites, do follow-up communications, and get full reporting throughout
  • Many of these functions are at no cost to you

Getting Started

System Requirements

Before you can get started and to ensure optimal use of all Partner Marketing Central features and functionality, your system needs to comply with the following requirements:

For Windows use, you will need to be running the following Operating Systems:

Windows 7; Windows Vista or Windows XP Service Pack 2
An Intel® Pentium® III 450MHz or faster processor, or equivalent
128MB of RAM


Campaign Center

Find a Campaign
  • Click on the Campaigns button
  • Scroll down to Campaign Finder
    1. Click on Audiences, Market Segments, Vertical Markets and/or Technology. Or, if you know the name of the campaign you are looking for, type it in to the Search field
    2. Highlight your selections
    3. Drag your selection to Selection Area
    4. Click Search to see your results
  • The results will be displayed below. Select a campaign to customize.You will be directed to the Campaign Overview page.

Event Center

Create a Custom Live or Virtual Event
  • Click on the Events button
  • Click on Create a Live Event or Create a Virtual Event
    1. Click on audience type(s); use the right arrow to add your selection
    2. Use the same selection process for featured Technologies and targeted Vertical Industries
    3. After making your selections, click Next
      • Enter Event Logistics
      • Click Previous to go back, or Next to continue
      • Enter Event Location (live event) or Virtual Event Details (virtual event)
      • Click Previous to go back, or Next to continue
      • Enter event location if applicable. Click next.
      • At Configure Options, enter the attendee target numbers and select if you wish to hide the event from external searches and hide driving directions
      • Click Previous to go back, or Next to continue
      • Review final registration summary. Click Edit to make any necessary changes.
      • Click to Save and Activate or Save and Activate Later
      • If you activate, you will be provided with an event code and the registration URL
      • If you activate later, go to My Events access the event
For Mac use, you will need to be running the following Operating Systems:

Apple Mac OS X 10.4.8 or above
An Intel Core™ Duo 1.83GHz or faster processor
128MB of RAM

You will also need to be using one of the following browsers:

Internet Explorer 7 or higher
Firefox 3.0 or higher
Safari 3.0 or higher

Download Microsoft Silverlight 3.0
www.microsoft.com/silverlight/get-started/install/default.aspx

Customize a Campaign
  • In the right hand column of the Campaign Overview page, you will find a list of customizable assets:
    1. Click on the asset you want to customize
    2. Select your company logo. If your company logo does not appear, edit your profile to add it
    3. Select an image from the photo library
    4. Continue completing the rest of the form
    5. Click Preview to view your completed asset
    6. Click Make Changes to edit, or Finish if you’re done
    7. Enter in the file name for your document
    8. Download and save your asset
  • Click on Campaign Center to customize another asset.

Find Cisco Resources to Support your Event
  • Click on the Events button
  • Click Get Started and the Campaign Finder will appear below
  • Scroll down to Campaign Finder
    1. Click on audience type(s); use the right arrow to add your selection
    2. Use the same selection process for featured Technologies and targeted Vertical Industries
    3. After making your selections, click Next
      • Enter Event Logistics
      • Click Previous to go back, or Next to continue
      • Enter Event Location (live event) or Virtual Event Details (virtual event)
      • Click Previous to go back, or Next to continue
      • Enter event location if applicable. Click next.
      • At Configure Options, enter the attendee target numbers and select if you wish to hide the event from external searches and hide driving directions
      • Click Previous to go back, or Next to continue
      • Review final registration summary. Click Edit to make any necessary changes.
      • Click to Save and Activate or Save and Activate Later
      • If you activate, you will be provided with an event code and the registration URL
      • If you activate later, go to My Events access the event