Wednesday, February 24, 2010

Track’s agreement with Cisco for Linksys to include Entire Gulf Region.

Track Distribution, a part of Aptec Holdings Ltd, one of the region’s largest technology distributors covering Middle East, Pakistan, Turkey & Africa, has expanded its distribution agreement with Linksys to include Gulf Region. Track was an authorized distributor for Linksys previously for the UAE, Africa, Pakistan, Yemen and Levant Market.

Track plans to expand the current Channel and recruit new value added partners for Linksys in these countries to further gain market share. With the presence of Track, Linksys solutions in voice, security and wireless, and robust switching and routing platforms, will add a significant opportunity to the reseller community in the region. The new distribution agreement authorizes Track to sell Linksys in all Gulf countries, with previous held markets.

Umaidullah Khan, Product Manager – Linksys at Track Distribution commented “Track comes with strong commitment to enable channel through excellent Logistics, Stock availability, credit and customized marketing plans for the GCC. Our main focus for next 3 months would be to improve channel coverage for Cisco Consumer products. We plan to replicate the same model we have in UAE. With the right partners and an aggressive strategy, we expect a high success rate.”