Sunday, May 12, 2013
Cisco Distribution Accreditation will help Track to drive business growth through differentiation and solution sales.

Dubai, U.A.E., 12thMay 2013 – Track Distribution Middle East of Aptec, an Ingram Micro company, is proud to announce it has been awarded Data Centre and Enterprise Networks Accreditation by Cisco EMEAR. This is expected to drive solution led business practice. Resellers and customers will benefit from Track Distribution’s core competency in these area and gain access to Cisco solutions through a qualified distributor.


“Track Distribution Middle East, a company of Ingram Micro, is one of the few Distributors in the region who has invested into Architecture based approach on Cisco business. Track Distribution has certified its resources on Cisco Architectures and has invested into a Customer experience centre which will be used for Partner trainings, Proof of Concepts and End user briefing,” said Shailendra Sainani, General Manager of Track Distribution Middle East, wholly owned subsidiary of Aptec, an Ingram Micro Company. “Track Distribution Middle East is running series of Partner Enablement sessions on Cisco Data Centre starting June 2013, we would like to invite all our partners to join these sessions, which will be focused on showcasing Cisco UCS and its unique proposition in Data Centres’, said Shailendra Sainani.

 “The Distributor Accreditation recognizes the investment and commitment we have made in training and educating our team, and the investment in technology demonstration capabilities. Further, it also acknowledges ourcore competencies and specialization in the Enterprise Networking, Datacenter and Small Business technology area assuring the resellers we work with that we are experts in our chosen area of Cisco solutions.” explained Shailendra Sainani.

“The Distribution Middle East Accreditation will drive a consistent standard of knowledge and expertise throughout Cisco’s channel to market. This ensures that the end customer has access to our solutions through a qualified source. We are pleased that Track Distribution has achieved 3 accreditation badges and has shown long term commitment to growing their business with Cisco,” commented Philip Wright, Senior Director at Cisco®.


About Cisco EMEAR Distributor Accreditation
Distributors can become accredited in several areas including; Small Business, Enterprise Networking, Collaboration, Security and the Data Centre. 
The Distribution Accreditation is aligned to and based upon Cisco’s Channel Partner Program’s Specializations Framework, and  is a natural evolution of the Distribution Profitability Program. 
The accreditation will help to provide a consistent standard of technology competencies throughout Cisco’s Channel to market. Customers will have access to sophisticated Cisco solutions through their reseller supported by a qualified distributor team, and partners will be able to leverage accredited distributor capabilities to meet a wide range of opportunities and increase revenues through solution selling.

About Track Distribution 
Track Distribution (www.trackdistribution.com) is a wholly owned subsidiary of Aptec, an Ingram Micro company.  Track Distribution is dedicated to the supply of Cisco based technology through a wide network of resellers, Track also offers to its Partners Professional Services through ATS, a subsidiary of Aptec an Ingram Micro Company. Track is an Authorized Cisco Distributor for GCC, Yemen, Afghanistan and Pakistan.

For More Information please contact: 
Svetlana Sorokina / Regional Marketing Manager 
Aptec – an Ingram Micro Company 
Tel: +9714 3697 111 / Mob: +97150 4503894
Email: svetlanas@aptecme.com