Sunday, May 06, 2012
Distributor Set to Train & Educate Channel on products of APC. 

Karachi – 6th May, 2012:- Track Distribution, part of Aptec Holdings, one of the largest technology distributors in the Middle East, Pakistan, Turkey & Africa, and APC by Schneider Electric jointly celebrated the launch of Track Distribution Pakistan as the official distributor of APC in the country by inviting more than 70 reseller partners. Attended by over 140 executives from the channel, the event in Karachi was marked as a big success. Track Distribution invited channel partners for half a day event on the 2nd of May 2012 in Pearl Intercontinental hotel in Karachi and together with high executive speakers from APC by Schneider Electric  geared up to train resellers on APC Products and solutions. 

Essam Baghdady, Vice President of Aptec group, in his opening word went through industry trends and market evolution regionally along with a history of Track Distribution and strategies, “while the IT market showed contracting trends worldwide by 3% and the  European recession was even hit harder, the middle East and Africa on the other hand saw a  5% growth  in spite of the worldwide recession.  On a positive note the IT spending according to researchers and analysts  hit the bottom and now is on the recovery road  “ commented Baghdady. “Pakistan showed promising indications and the potential growth outlook with the ICT sector is estimated at US$12.8 billion “added Baghdady.

Among the promising trends in the IT market in Pakistan are several healthy signs including an expected growth of 35 % year on year, over 150.000 IT professionals employed in the channel, an access of 45 % growth in the software exports, over 2400 cities and towns connected to Internet, over 1500 IT companies working in Pakistan plus services and software exports estimated at US$ 1.4 billion.
Christian Bertrand, Vice-President Middle-East & Africa of APC by Schneider Electric, Thierry Chamayou, Business Development Director Middle East & Africa of APC by Schneider Electric, Munib Khawaja, VP- IT Business Pakistan & Afghanistan of APC by Schender Electric, and Rizwan Ahmed, Country Manager, Track Pakistan, also spoke on the occasion.

The APC UPS device is the product which provides strong backup support to ICT based hardware in any company, protecting from data loss and application damage, which are considered as assets in any business. These views were expressed by Christian Bertrand, Vice President Middle East and Africa of APC by Schneider Electric, at the launch ceremony in Karachi. He added that network downtime and uninterrupted supplies of electricity has declined the efficiency of the business significantly therefore a strong power producer is a necessary requirement for companies operating on high tech applications and systems. Bertrand added that the UPS system ensures the conversation of energy in the system therefore it helps companies for expanding their business with lesser cost. “We want to facilitate business in Pakistan so they can make the most and produce maximum output with efficient and limited cost. The business in Pakistan will be flourished with energy solutions because it is basic and necessary needs of every sector.”- concluded Christian Bertrand. 

Track Distribution‘s Country Manager in Pakistan, Rizwan Ahmed, spoke about Track’s activities & programs applied to Pakistan. Rizwan Ahmed commented on Track value-add as a distributor: “our partnership model focuses on optimizing availability and ease of transacting business. We therefore stress on partner planning, enablement and joint campaigns. Investment in additional services and technologies can add value to our partners’ offerings”.

Following Karachi event, Track Distribution is planning to conduct similar activity in Lahore to meet & enable reseller partners in that city. 

About Aptec: 
Aptec Holdings ( is the Middle East, Turkey & North Africa’s largest technology distributor and a leading technology sales, marketing and logistics company. As a vital link in the technology value chain, Aptec creates sales and profitability opportunities for vendors and resellers through unique marketing programs, outsourced logistics services, technical support, financial services and product aggregation and distribution. The company offers a wide range of solutions and services to more than 10,000 resellers and offers thousands of products from leading IT and Telecommunications manufacturers. From its offices and warehouses in 11 countries, including UAE, Saudi Arabia, Egypt, Lebanon, Turkey, Kuwait, Pakistan and with more than 650 specialized staff, Aptec serves over 20 countries

For More Information please contact: 
Svetlana Sorokina
Regional Marketing Manager / Tel: +9714 3697 111 / Mob: +97150 4503894