Sunday, February 20, 2011
Distributor recognized by Cisco as one of the major force in the Cisco regional Distribution space

Dubai, 20th Feb 2011:- Track Distribution, part of Aptec Holdings Ltd, one of the region’s largest technology distributors covering Middle East, Pakistan, Turkey, AKHUT  & Africa has been granted the Regional Distribution Status by Cisco today. The Regional Distribution Status now allows track the capabilities to scale up operations in adjacent regional markets apart from the one they currently cover, helping Track carry their Cisco Initiatives across bigger geography. The status was announced at the Track – Cisco Synergy day held at the Burj Al Arab Hotel on the 1st February 2011, where both companies shared their vision for the Future and growth covering Cisco Business.

“Cisco’s appointment of Track Distribution as a Regional Distributor reflects our commitment to invest in our partnership with Cisco and our ambition to become a leading Cisco Technology provider to our partners across emerging markets. I am delighted that our company now joins a select group of partners as this will enable us to invest further in our unique customer programs and to expand our partnership into new regions” Said Dr. Ali Baghdadi , CEO & President – Aptec Holdings.
Phil Wright, Director – Distribution Emerging Markets – Cisco commented “Track Distribution achieving the Cisco Regional Distribution Partner classification is reflective of the growth of our joint business. This has been achieved through strong alignment, expansion into new markets and market leading processes and systems. Track Distribution continues to generate significant business for Cisco in Emerging Markets and consistently offers innovative solutions to its expanding reseller base. The company is a pleasure to work with and I look forward to continue seeing Track succeed together with Cisco.”

The Regional Status come at the right time when track has recently launched a value added initiative to scale up Cisco’s Commercial & datacenter business. We feel our partners across the region will benefit from these new initiatives. Said Shailendra Sainani, General Manager – Track Distribution.

Essam Baghdadi – VP – Aptec Holdings said “Track’s strong foothold in the Gulf region meant additional sales offices in Kuwait, Qatar, Oman, Morocco and Yemen to reach out to bigger market segments and more partners. The Saudi operation of Track was also launched to promote Cisco geographically in key SA cities and surrounding areas in both eastern and western regions of the Kingdom. We have also launched our ATKUT operation after signing up with Cisco to cover Azerbaijan, Uzbekistan, Turkmenistan, Tajikistan and Kirgizstan, with Baku our first office in the region.”