Thursday, June 24, 2010
Distributor to showcase benefits and launch exciting Promotion on Cisco UCS .

Middle East, 24th June 2010:- Track Distribution, a part of Aptec Holdings Ltd, one of the region’s largest technology distributors covering Middle East, Pakistan, Turkey & Africa, has announced its holding a Cisco Unified Computing Seminar in Dubai called “A new approach to Data Center” on the 28th of June 2010, at the Movenpick Dubai.

Track which is an Authorized distributor of Cisco in the Middle East will showcase new technologies on Cisco Unified Computing System and how it will help customers control of increasingly complex data center, free up space and make them future-ready. The seminar will focus on 3 major points; how to Boost IT agility to meet business and application demands faster, Consolidate resources to reduce operating costs and taking control of virtualization and create a virtualization strategy.

Peter D’souza – Cisco Product Manager at Track Distribution said “Right from the very beginning Track has taken the leadership position with Cisco C-Series and has become the partner of choice for Cisco resellers on the UCS range. This is an exciting opportunity for us and for the whole Cisco community and we will be making continued and significant investments to make sure that our partners can take maximum advantage. We have a healthy pipeline developing so we’re expecting our sales to ramp-up very quickly.” All of Track Cisco team has been fully trained in the Cisco C-Series and Track has already staged Couple of successful briefing activities and programs for resellers on the data centre and DC solutions.

More of these are now being scheduled to take place all over the Middle East. Tracks partners will also be offered extra sales and marketing support in the form of hands-on account management and assistance with demonstrations. “We have a very close relationship with Cisco and we will be drawing on all our expertise and experience to ensure that reseller partners can make the most of all the tremendous resources and effort that Track is putting into business development for the C-Series. Those resellers who work closely with us will definitely see the rewards” added Peter.