Tuesday, March 30, 2010
Distributor ends Cisco Launch roadshow on a high note, Mega promotion to send resellers to FIFA World Cup 2010.

Dubai, UAE, 30th March 2010 – Track Distribution, a part of Aptec Holdings Ltd, one of the region’s largest technology distributors covering Middle East, Pakistan, Turkey & Africa, ended its Cisco Launch events in Saudi Arabia on a high note. 3 events saw more than 350 resellers geared up and trained to sell Cisco solution in the kingdom. Resellers at the event where greeted by Cisco & Track top management to get familiar on wide Channel Programs and Product Offerings. The events were hosted in 3 cities Jeddah, Riyadh & Al Khobar.

Track launched first of its kind Mega Promotion for its Cisco Resellers in Saudi Arabia, allowing resellers to win a fully paid trip to South Africa to watch the Fifa World Cup 2010 as a mega prize. Resellers also tend to win a weekend stay at the Armani Hotel Dubai, exclusively located in Burj Khalifa, the world’s tallest building. Track Distribution promotion has already seen first 20 of its Cisco customers get Vouchers as part of the launch. The promotion is valid till 24th April 2010.

Shailendra Sainani – Deputy GM, Track Distribution explained “The promotion is intended to get a Rousing Welcome from Cisco Channel for Track Distribution; we wanted to give back to our partners some valuable mementos for their support to Track. The success of events shows our commitment to our customers in Saudi Arabia and in the Gulf” Track distribution is wholly owned subsidiary of Aptec Holdings, the regional Middle East and Africa distributor.