Track History

Track Distribution – a subsidiary of Aptec – an Ingram Micro company ,was established in 2007, when Aptec acquired TechData’s Middle East operation, absorbing Tech Data's entire enterprise and components business in the Middle East. Track assumed responsibility for key franchises and distribution agreements formerly held by Tech Data in the Middle East.

In line with Aptec's policy of distributing the Top Products in the industry , TDME signed distribution agreements with Cisco , Oracle , APC and other A Brand manufacturers. TDME 's launch strategy was to provide continuity to Tech Data's business in the Middle East to the benefit of its valued resellers and global technology vendors relying on highly able and gifted team.

The company has achieved significant success during 2 years of operation since its establishment: TDME has expanded its team, added new channel partners that focus on the burgeoning SMB (small to medium business) sector in the region in addition to the existing enterprise offerings, signed distribution contracts with new vendors.

“Tracking Technology” was TDME’s motto and working strategy for 2 years. The company realized the need to strengthen its partnerships with manufacturers and vendors who can provide it with the latest visionary information and innovative knowledge; the knowledge base. Then, along with Aptec's service arm, ATS, it applied and transmitted that acquired knowledge base into the channel, particularly the SIB segments.

Year 2009 saw a new round of steps by TDME in pursuing its objectives to become one of the best value-added distributors and service providers in the region. TDME has invested in a highly experienced and dedicated team of product management experts, including pre-sales & sales for each of its technology sectors. This team was supported by a dedicated marketing department that designs and provides effective marketing tools for TDME’s channel partners.

End of 2009 the company launched “Cisco Channel Services”, a new initiative which offered Cisco Project Management / Implementation expertise on Cisco technologies to the Reseller Channel. A team of Cisco certified consultants and business developers was hired to provide the service which would only be sold through resellers.

TDME was renamed into Track Distribution in December 2009 to pursue its long term strategy of achieving a supreme efficiency in distribution of Cisco and complimentary products.

Today Track Distribution is a Cisco-centric distributor offering a range of complementary products from which Track’s resellers can build complete solutions. Track Distribution is dedicated to the supply of Cisco based technology through a wide network of resellers. Track has a team of certified consultants who can deliver a complete service including design, configuration and implementation on behalf of its reseller network. The company acts as a hub for ISVs to provide the best approved software applications and solutions.