TDME hosts Cisco Boot Camp on Unified Communication for key partners.

Monday, 11 May 2009

TDME, a part of Aptec Holdings Ltd, one of the region's largest technology distributors covering Middle East, Pakistan, Turkey & (English-speaking) sub-Saharan Africa, successfully conducted its first 6-day, Cisco Voice Boot Camp for select channel partners in the Gulf countries. The training session was a TDME initiative. SMB Select Cisco Partners from UAE, Oman, Kuwait, Bahrain and Qatar were selected on the merits and their interest in advance technologies.

Middle East IT distributor Aptec Holdings has launched operations in Pakistan.

Sunday, 19 April 2009

Middle East, 19 April 2009 - The Dubai-based outfit will operate in Pakistan under its TDME brand, created two years ago after Aptec acquired parts of Tech Data Middle East.

Its entrance into the Pakistani market, where it intends to primarily focus on the SMB segment, has been facilitated by an authorised contract with networking vendor Cisco. TDME is also a Cisco distributor for certain Gulf markets.

TDME successfully completes one year since TechData acquisition.

Sunday, 20 July 2008

Track Distribution FZ LLC (TDME), one of the leading IT distributors in the Middle East, has completed a year of operations since its set up as a result of Aptec Holdings acquiring TechData’s Middle East operations. During the course of the year, TDME has expanded its team to 20 persons, added new channel partners that focus on the burgeoning SMB (small to medium business) sector in the region in addition to the existing enterprise offerings.

TDME begins rebuilding components team.

Tuesday, 26 June 2007

Embattled IT distributor TDME claims it is on the verge of bringing in a number of new staff into its components division. The hires will replenish employee numbers hit by employee a wave of staff departures.

Monday, 7 May 2007
TDME boosted by credit insurance agreement

TDME's growth strategy has received a clear endorsement from credit
insurer
Euler Hermes, which has agreed to provide the distributor with US$100m
of
cover. The deal will give TDME, the former Tech Data Middle East
business
now owned by Aptec Holdings, greater financial flexibility as it looks
to
build its brand in the Middle East.

TDME's success in securing the credit insurance comes as the wholesaler
continues to finalise distribution agreements with the 14 vendors that
previously worked with Tech Data. Cisco, Linksys, Oracle and Western
Digital
are among the manufacturers to have already signed on the dotted line.

"To absorb the expected high demand on all of the A-class vendors that
we
represent we have negotiated US$100m worth of insured channel business
for
TDME in addition to a similar value for Aptec Distribution in Dubai
Internet
City," confirmed Essam Baghdady, interim managing director of TDME and
group
VP at Aptec.

He added: "Providing continuity to Tech Data's business in the Middle
East
without interruptions is key. Our goal at TDME is to provide the
excellence
of distribution that Aptec provides to the channel. TDME will follow the
same corporate culture that made Aptec a success story in the region."

TDME claims that secured credit facilities are absolutely necessary
given
the current emphasis on distributors to penetrate the SMB market. The
ability to extend credit is seen as a vital part of furthering growth
and
increasing reach in this sector.

Bagdady insists TDME is ready to work closely with resellers to address
their financial needs and supply the right amount of credit. "Studying
the
channel needs and requirements is the business of progressive and
efficient
distribution. We will see some major initiatives that TDME will be
introducing to the benefit of resellers," he added.

The move to strengthen its credit capabilities is just one of several
key
measures being taken by parent Aptec Holdings to retain elements of the
Tech
Data business and prevent duplication where possible.

"We are currently working on the harmonisation of processes and
procedures
on a group level to further enhance productivity, efficiency and
ultimately
customer service," revealed Baghdady. "We are committed to make dealing
with
TDME a pleasant experience for our partners."